What does social advertising mean? Give examples to illustrate the benefits of social advertising.


Social advertisement means applying marketing and advertising principles to promote health and social issues. It aims to change the attitude and behavior of the public and bring about positive changes in the society.

Benefits of social advertising

Social advertising has benefitted many public awareness programmes like Importance of mother’s milk for the baby, method of making baby food at home with grains and pulses, need of hygiene, education, respect for traffic rules, etc.