How does advertising create discrimination in the society?


Small businesses do not have the money to spend on advertising. But they have to compete against highly advertised items that make the people believe that branded and packed goods are better. Thus, advertising create discrimination in the society which is undemocratic and create inequality among the masses.

Some advertisements show a family sitting on the table and woman cooking the food. The men are invariably shown buying computers or cars. The type of advertisements creates gender discrimination and hence, is against the basic principles of democracy.

Many people cannot afford branded items. They feel that they are failing in their duty by not providing a particular brand of flour for their growing children. This creates distance between the rich and the poor.